West Central Michigan
The QDMA REACH Program
REACH is an aggressive national education and outreach program from the Quality Deer Management Association that benefits hunters, landowners and deer managers in several ways. REACH is the acronym for Research, Educate, Advocate, Certify and Hunt.
Dave Bopp, President
Jim Blaszak, Vice President:
‘Beertone’, A Beer Color Reference Guide
The two-man team of Alexander Michelbach and Daniel Eugster has created a nifty color reference guide for one of the world’s most favorite beverage—beer!
Called ‘Beertone’ (a play on the iconic PANTONE color guide), it has been designed to help drinkers identify and choose the right type of beer—based on its color.
Each card features a detailed description of the beer—which of course includes color references from different color models (RGB, CMYK, etc).
Other information includes the alcohol by volume, the brewery, the name of the beer and its bottle design.
“With Beertone we are trying to combine beautiful design with the world’s most widely consumed alcoholic beverage: Beer,” said Eugster.