West Central Michigan
The QDMA REACH Program
REACH is an aggressive national education and outreach program from the Quality Deer Management Association that benefits hunters, landowners and deer managers in several ways. REACH is the acronym for Research, Educate, Advocate, Certify and Hunt.
Dave Bopp, President
Jim Blaszak, Vice President:
Mountain Dew Introduces A Breakfast Drink (Yahoo)
Mountain Dew to introduce a breakfast drink with a little juice; taps into energy drink market
If you don't like coffee or tea, Mountain Dew has a new breakfast drink that might perk you up.
PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine.
The company, based in Purchase, N.Y., is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning.
PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.
But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. The drink comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. And the TV ad features young men skateboarding, reminiscent of the marketing themes used by energy drink makers.